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Market Manager (Chicago)

A LITTLE ABOUT US:

Fluent City is the fastest growing language school in the country. We provide group classes, private lessons, and corporate training across 11 languages, 4 cities, and thousands of students every month.

With online tools, custom content and multimedia, and a radically innovative teaching approach, our mission is to reinvent language learning for the 21st century.

A LITTLE ABOUT YOU:

We are looking for a driven Market Manager to launch our language programming in Chicago!

Your skill set is a blend of marketing and operations savvy. You’re a resourceful “jack (or jill) of all trades” and can communicate and organize across functions seamlessly. Perhaps you’ve even successfully launched a new market previously.

On the marketing side, you know how to drive brand awareness and lead generation using a variety of different channels — sweeps, social, events, partnerships, field marketing and more. In this effort, you’ll be supported by the rest of our digital marketing team at our HQ in Brooklyn, NY. The marketing team here includes content & social, a designer, paid media/analytics, retention manager and department head.

On the operations side, you’re a fantastic problem solver and communicator. You’ll help to train and manage part-time onsite staff, who are responsible for facilitating a best-in-class customer experience and lead initiatives that grow and retain our student community in the Chicago market. You’ve managed large projects before that have many different moving pieces and are comfortable rolling up your sleeves to get into the details. In this effort, you’ll be supported by the rest of our operations team in Brooklyn. The operations team here includes a teacher recruiter, three customer service associates and a department head.

As our only full-time employee in the Chicago market, you’ll be our “eyes and ears” on the ground. As such, you’ll be expected to be transparent, observant and insightful in your communications and resourceful, tactical and level-headed in your execution.

You’re ambitious and thrive in ambiguous situations. You’re seeking a hands-on marketing or operations role within a high growth early-stage startup that puts you in the heart of the action.

SPECIFICALLY, YOU’LL:

  • Drive local Chicago brand and business metrics including SEO branded search, direct traffic, email signups, social following and ultimately market revenue
  • Lead hyper-local marketing initiatives, including establishing local partnerships, organizing and hosting events, content and social marketing, activating field marketing campaigns and overseeing any production and roll-out of out of home advertising
  • Engage and interact with early adopters in Chicago to stoke the community
  • Seek out and seize local press opportunities
  • Report back to Marketing and Sales teams on experiment results and contribute to developing and executing the market growth strategy
  • Develop, coach, train and manage part-time staff and overall customer service experience in the Chicago market
  • Oversee location logistics and secure new location partnerships, as needed
  • Make programming recommendations for class schedules, as defined by market trends
  • Serve as the community manager and main point of contact for our Chicago student base
  • Troubleshoot, manage and lead execution of operational challenges
  • Foster and maintain standards in line with brand values and company culture

YOUR BACKGROUND:

  • 3-5 years in roles that have focused on marketing, customer-focused operations, event production and / or partnerships
  • Entrepreneurial, growth-oriented creative problem solver
  • Positive, but driven get-it-done attitude
  • Highly organized, excellent attention to detail
  • Natural project manager
  • Independent and proactive — you thrive with cross-functional and dispersed teams
  • Excellent written, oral and interpersonal skills​

BONUS POINTS:

  • Helped grow the local market for a startup or similar company
  • Managed integrated marketing campaigns from inception to completion
  • Have a degree in marketing, business, sales or operations
  • You’ve been a community manager or organizer previously
  • Strong network of potential partners and/or relevant community in Chicago

​​PERKS:

  • Based remotely in Chicago; our first full time role in the area with huge opportunity for growth within the company and developing the regional expansion strategy
  • Workplace flexibility (at home or in co-working space)
  • Unlimited, paid vacation
  • Equity in a high-growth startup
  • Free language classes
  • Frequent in-person meetings with executive team in NY (likely monthly to start)
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